Friday, May 05, 2006

A missed opportunity (by some)

In my opinion, the role of Christian music is not just to reach out to Christians and convict and encourage them, but also to reach out to unsaved people as well. The problem is, most unbelievers won't listen to Christian radio and certainly don't wander into a Christian bookstore. So, short of crossing over to mainstream, how can Christian music reach a broader audience?
The answer could be in the form of Pure Volume is a website where artists can have their own page where they can put up tour dates, discography, band information, and most important of all, songs users can listen to in full. The site is visited by millions every year, and is a great opportunity for a band to get its name out, especially small and independant bands that aren't played on mainstream radio.
Unfortunately, not many Christian musicians take advantage of this amazing opportunity. The few Christian artists who have information up don't always have music to listen to. For instance, you can read a short biography of Jeremy Camp but won't find out where he will be performing next or listen to any of his music. As a result, his profile has only been viewed a little over 14,000 times. In contrast, Relient K which allows you to listen to six of its songs in full (including hits "Be my escape" and "Who I am hates who I've been" as well as new songs "Apathetic way to be" and "More than useless") has had almost 2 million views.
So here's a wakeup call to groups like Tree63 and others to get your music out in a creative and effective way on Pure Volume. Props to artists like Hawk Nelson, dcTalk, Mat Kearney and Jonah 33 for using Pure Volume to reach a wider audience.


Anonymous Bob Headbanger said...

Dude, Pure volume sounds tight. I like totally dig what you're saying.

Does thirdday have sweet songs on pure volume?

catch you later dude!

5/08/2006 8:54 PM  
Anonymous Professor Arthur Dent PH.D. said...

Though odd, the name tree63 is very amusing to me. How did they obtain such a name.

Professor Arthur Dent PH.D.

5/09/2006 9:42 PM  
Blogger w8nforhim said...

The Name Tree63 stemmed from their original name Tree, and Psalm 63... "God, you are my God; I eagerly seek you. I thirst for you; my body faints for You in a land that is dry, desolate, and without water."

5/10/2006 11:54 AM  
Blogger w8nforhim said...

Unfortunately, Third Day is one of the Christian groups that has not taken advantage of Pure Volume, and although they have a page, have not posted any music to listen to.

5/10/2006 11:56 AM  
Anonymous 'rissa said...

So, Third Day is really not all what they were cracked up to be…

Actually, I'm almost ashamed to admit it, but I've gotten hooked on a Third Day song recently (When the Rain Comes). It was the only song I had never heard off of their Come Together CD. I know, I'll never live this down, but it's got a cool guitar part in it. It is actually cool enough that it makes up for having to listen to Mac Powell.

5/12/2006 11:53 PM  

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